New business Grows Business

It’s a jungle out there. In a climate driven by technological change, brands are having to work harder to prove themselves worth the attention of any consumer or they fall by the wayside.

Most things are seen as a commodity. And it’s rare in today’s world to be 'blown away’ by the next big thing. Trends pass so quickly that consumers are jaded and cynical about brand claims. They expect much, much more.

Then there’s the big ‘R’. Whether or not this new global challenge spells the end of consumerism as we know it, brands, businesses and consumers alike are focused on the other 'R', the recovery. 



the impossible consumer
Power has shifted from brand owners to consumers who now demand more bang for their buck, locally sourced foods, less packaging, recyclability, biodegradability, ethical business practice...or they walk!

The marketing services industry faces a real challenge to achieve cut-through for clients in this age of cynicism. Cut-through in their messaging, on the shelf, to the trade, online or on the move – now that ‘mass’ communication is no longer king.

We need to work harder than ever to raise the profile of our clients’ brands, at every touch point, be it Design, Advertising, PR, Digital, DM or Experiential. And before all that, help our clients to design products and services based on real people's needs. Brand messaging is no longer about B2B or B2C; rather it’s B2P...people. 



intrigued by brands
Bella finds brands fascinating.

“The mechanics of brand attraction have always excited me. What is behind the façade that makes a brand appealing? What factors beyond say, the design of a product or service keep customers fiercely loyal to a handful of brands? How do Apple, Virgin, Nike, Google continue to stay in the zeitgeist and remain commercial powerhouses? Why do brands like Tesco polarise the nation so much despite providing most things a consumer needs?”



reassuringly successful
Bella’s fascination with brands has always informed her professional approach. Brand owners appreciate and connect with the passion with which she talks brands. As a result, she has generated millions of pounds worth of business for agencies in Food, Alcoholic Beverages, Personal Care, Healthcare, OTC, Transport, Arts, Financial Services, Telecoms, Household Electrical, Online Retail and Public Sector.

“I like agencies who don't sit on their laurels, always looking at how their work can add value to their clients' business. I enjoy being part of something great, from which you can create something even greater!”

For most of her career, Bella's main focus has been to generate new business, and very quickly achieving success and most cases a large ROI. She has worked with various disciplines, such as Design, PR, DM and integrated, initially at the New Business agency, Alchemis before going in-house to agencies including Creative Leap, JoshuaG2 and Ziggurat Brands.



new business grows business
NBGB provides agencies with tailored new business support, be it long or short term. It can establish (or improve) their new business framework, help with tender applications or RFIs, work with clients on their overall business development strategy then provide tactical solutions for the campaign.

You may want to capitalise on recent successes, explore other sectors or categories of interest, or indeed broaden an existing relationship (eg a roster). To talk about any of these or other new business requirements, contact Bella on 0797 483 1688 or by email at bella@newbusinessgrowsbusiness.co.uk